Wednesday, September 15, 2010

Sugar is Sugar??? Really???

I found this informative, yet disturbing as well. Of course, when you think about it, it really shouldn't be a huge surprise. Shamelessly ripped from the Huffington Post:

I'm sure you've seen it. The new campaign for high fructose corn syrup in which the Corn Refiners Association has decided to rebrand and rename their product. Reflecting on changing consumer sentiment around high fructose corn syrup and declining sales, the Corn Refiners Association has petitioned the FDA for a name change to high fructose corn syrup. They want to call it "corn sugar".

The ad campaign is brilliant. Worried, they ask? We are, too, they claim. Only their concern doesn't stem from the epidemic rates of obesity, diabetes and corn allergies that we are seeing, but rather their concern stems from a 20 year low in the sale of high fructose corn syrup and the impact it is having on the profitability of members of the Corn Refiners Association (listed here).

Due to a rapid decline in sales, the Corn Refiners Association has petitioned the U.S. Food and Drug Administration asking that manufacturers have the option of using "corn sugar" as an alternate name for high fructose corn syrup on product labels because "corn sugar" more accurately describes the composition of the ingredient.

High fructose corn syrup, or corn sugar, is a liquid sweetener alternative to sugar. Its introduction into the food supply in 1983 was approved by the U.S. Food and Drug Administration (FDA) for use in food and reaffirmed that decision in 1996 based on industry funded science that was submitted to the FDA.

Because of its value as a versatile ingredient that adds taste, texture, freshness, and sweetness to food, high fructose corn syrup is not only used as a sweetener but also as a preservative and stabiliser in food products to enhance and prolong their shelf life on grocery store shelves, driving profitability for the food industry.

As stated by the Corn Refiners Association, high fructose corn syrup, unlike sugar, drives profitability for members of the Grocery Manufacturers Association and fulfills non-food roles in the following ways:
• Maintains freshness in condiments
• Enhances fruit & spice flavors in marinades
• Aids in fermentation for breads and yogurts
• Retains moisture in breakfast bars & cereals
• Makes high fiber baked goods and cereals palatable
• Maintains consistent flavors in beverages
• Keeps ingredients evenly mixed in salad dressings

Can sugar do that for the food industry? Not at all.
But high fructose corn syrup does a lot more for members of the Grocery Manufacturers Association. It enhances profitability, increases margins and preserves products on grocery store shelves, reducing the costs associated with the labor-intensive exercise of restocking. Sugar can't do that. Mother Nature didn't design it to be that profitable.

But despite those differences, "sugar is sugar", claims the Corn Refiners Association.

And gas is gas, but the odors my kids emit aren't the same thing that I put into my car to get them to school. To claim that would be irresponsible, and to claim that high fructose corn syrup, by any name, is the same as sugar is irresponsible, too.

So while the industry-funded spokespeople and scientists who serve as consultants may promote the consumption of this product, based on industry-funded science, in an attempt to drive profitability for the members of the Corn Refiners Association who produce it, the fact of the matter is that this corn product is not being used by Kraft, Coca Cola and Wal-Mart in the products that they manufacture and sell in other developed countries, especially products marketed to children.

So while the corn industry may encourage us not to worry our little heads about their product, using chiseled "farmers" as spokespeople urging us that, after all, it's just "corn sugar" (and a few other ingredients that get spun into it in a laboratory), the reality is that corn allergies, obesity and diabetes have become increasingly prevalent since its introduction twenty years ago.

And while correlation is not causation, no long term human studies have been conducted on the impact that the novel proteins and allergens now found in our corn are having on the health of our children. So while the corn industry may claim "no evidence of harm", as a result, American eaters might want to follow the lead of eaters in other developed countries and exercise precaution, opting out of the manufactured demand that the latest ad campaign is trying to create.

And rather than eat a product that was introduced in 1983 and engineered in a plant to drive profitability for Cargill, ADM and members of the Corn Refiners Association, you may want to exercise precaution and opt for sugar, as its presence in the marketplace preceded the epidemics of obesity, diabetes and corn allergies that we are now seeing in our children.

By Robyn O'Brien: Founder, AllergyKids Foundation, Author, The Unhealthy Truth

I am the Complaint Department Manager and I believe SUV's are used to transport fat-ass children. Which is why you'll never see their mother drive a small 4 door.


Sue said...

you hear so much negativity about high fructose corn syrup (like in Pepsi which is addictive)but really it's an all natural product isn't it?? I mean I would rather eat this sweetener that comes from corn then one of those artificial sweetners that originates from a little paper packet...:-)

don't ya just love me C??

Complaint Department Manager said...

That's what they are counting on Sue.


I like Splenda. I like corn. I win either way.

Capitalism at it's best.

The Short (dis)Order Cook said...

Here's the solution. Eat more fresh food and less stuff in jars and packages and boxes and you'll avoid the whole sugar issue. *sigh* If doing that were only easy.

I hate those stupid commercials where someone says, "You know what they say about HFCS" and the smug HFCS eater says, "What?" and the self-righteous anti HFCS just gets a really dumb look on his or her face.

Anonymous said...

Splenda will make your peter short.

Datadave said...

My body can tell the difference! Maybe since I had allot of corn syrup as a child but when Coke-a-cola changed their formula from sugar to HFCS in the early '80s I went from drinking 6 cans of coke to 1/2 can per day before I got that sludge in my veins feeling. -Datadave

Dusty,Hells most vocal Bitch said...

High fructose corn syrup is fucking death, in my humble yet vocal pov. Those bastard lobbyists will get it on it. Our govt is, after all is said and done, owned by the corporatocracy...both sides of the damn aisle.

There are other ways to sweeten food which costs more and that's why manufacturing comp's don't want to have to use them. which is why I make a lot of my shit, er food products, since the ball n' chain is a diabetic damn it all.

Anonymous said...

If anyone thinks corn syrup is in anyway "natural" they should look up how cane sugar and corn syrup are made. The documentary "King Korn" shows a couple of guys trying to make corn syrup in their kitchen. I can't remember the specific ingredients, but they needed hazardous chemicals to get the job done. Sound natural to you? Bottom line is you need chemicals to make corn syrup and chemicals to grow corn, because its all genetically modified to where it needs chemicals to just stay alive. And chemicals aren't natural. These companies are sick and are as bad as the alcohol and tobacco industry, making profit off of products they know cause people harm. To blatantly lie about their products when they know they are responsible for numerous epidemics is just wrong and outrageous. The add is everywhere, on TV, online, and it makes me absolutely sick. If you want my opinion, the only good corn nowadays is organic corn.